So how many of you have read a book (or two) in your lifetime about relationships? There are boyfriend/girlfriend relationships, sibling relationships, parent/child relationships and a whole pile of others. For every “relationship” there is probably a self-help book that will help get you through. What there isn’t a lot of, however, are books about the relationship between a business and consumer. It’s not something most people think about.
But…
The fact is, some people DO think about it. All the time. Why? Because it happens to be incredibly important in the business world when you are trying to figure out why people are loyal to one brand or another. Ted Rubin and Kathryn Rose have a new book out called Return on Relationship.
Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.
Ted Rubin is the Chief Social Marketing Officer of CollectiveBias, a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! Connect with Ted… TedRubin.com or @TedRubin
Kathryn Rose is an award-winning best-selling author, social media keynote speaker and social media strategist and trainer with clients ranging from multi-million-dollar corporations, to small business owners and entrepreneurs. She has a twenty-plus-year career in sales and marketing and has created successful communities for her clients totaling over 2 million fans, followers and connections. You can connect with Kathryn at katroseconsulting.com or @katKrose
There aren’t a lot of people who I follow in social media who I am constantly learning from, but Ted is definitely one of those people. Fortunately for me, I’ve been able to participate in the exact principles he talks about by working with Collective Bias. It’s nice to know I’m a small part of helping to craft a better relationship between brands and consumers.
I can’t wait to receive my autographed copy of Return on Relationship and be able to give you a full review.
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